Wednesday 18 May 2016

Firebase expands to become a unified app platform

Eighteen months ago, Firebase joined Google. Since then, our backend-as-a-service (BaaS) that handles the heavy lifting of building an app has grown from a passionate community of 110,000 developers to over 450,000.

Our current features -- Realtime Database, User Authentication, and Hosting -- make app development easier, but there’s more we can do, so today, we’re announcing a major expansion!

Firebase is expanding to become a unified app platform for Android, iOS and mobile web development. We’re adding new tools to help you develop faster, improve app quality, acquire and engage users, and monetize apps. On top of this, we’re launching a brand new analytics product that ties everything together, all while staying true to the guiding principles we’ve had from the beginning:

Developer experience matters. Ease-of-use, good documentation, and intuitive APIs make developers happy.
Work across platforms. We’ll support you whether you’re building for iOS, Web, or Android.
Integrate where possible. Firebase has one SDK, one console, and one place to go for documentation and support. You can mix-and-match any of our features and, where it makes sense, data flows between them to help you do more, faster.

Introducing Firebase Analytics

Firebase Analytics is our brand new, free and unlimited analytics solution for mobile apps. It benefits from Google’s experience with Google Analytics, and features some new capabilities for apps:

Firebase Analytics is user and event-centric and gives you insight into what your users are doing in your app. You can also see how your paid advertising campaigns are performing with cross-network attribution, which tells you where your users are coming from. You can see all of this from a single dashboard.

Firebase Analytics is also integrated with other Firebase offerings to provide a single source of truth for in-app activity and through a feature called Audiences. Audiences let you define groups of users with common attributes. Once defined, these groups can be accessed from other Firebase features -- to illustrate, we’ll reference Audiences throughout this post.

Source : Firebase Blog