Kerala Startup Exploride Gets Pre-Orders Worth $500,000

KOCHI: Exploride has raised more than $500,000 in pre-orders within 40 days of its international launch, a record for Indian startups company till date.

The company, incubated at Kochi's Startup Village, has already received more than 1,800 pre-orders from around 50 countries for the innovative product that combines display and gesture-recognition technology to provide hands-free access to maps, calls, texts, notifications, music and the onboard diagnostics of a car.

"Raising a whopping $512,718 in 40 days for a startup is a feat achieved by no other company in India," claimed Sunil Vallath, founder and CEO, Exploride.

"We are so excited about the global response which validates our product," he said in a release.The product, known as Exploride Heads-up Display, has received orders from most parts of the globe, but the biggest pre-orders, priced at $299 apiece, are from the US.

The cutting edge small and portable product sits on the dashboard of cars and provides a safer and smarter navigation advice."Your car's infotainment system, instrument cluster, navigation system, and your smartphone -- all these compete for your attention while you drive. Exploride puts all of them in one place, on a transparent display, so that you won't have to take your eyes off the road," he explained.

The utility-packed device has GPS, LTE and Google Maps that direct the driver through the best route, removing the need for a smartphone. It also has voice-activated navigation that reminds the driver to take direction everytime.

Startup Village chairman Sanjay Vijayakumar said the success of Exploride is a great example of global ideas being created in local ecosystems and is a blueprint for Startup India.

"Product startup ecosystems that can support early stage founders even in the face of failure have to be created nationally for maximizing the potential of Startup India," he said.

Source : techgignews.com