Myntra appoints Gunjan Soni as CMO & head of international brands business

BENGALURU: Myntra, the country's top online fashion retailer that was acquired by Flipkart last year, has appointed Gunjan Soni as chief marketing officer and head of its international brands business. She will be joining the company in December.

Soni was earlier executive vice president for strategy and CEO Office with Star India where she worked on new initiatives in content, sports and digital.

Prior to Star India, Gunjan was a partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan. She is credited for starting McKinsey's scientific marketing practice for India.

Speaking on the appointment, Ananth Narayanan, CEO, Myntra said, "Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country."

Soni is an MBA from XLRI, Jamshedpur.

Source : The Times Of India -  Tech